With Priority’s Cash Discounting & Dual Pricing Programs

How It Works

Dual Pricing is a strategy where a business shows two different prices for the same item based on how you pay: a higher price for credit cards and a lower price for cash. This approach allows merchants to save money on credit card processing fees by passing those costs directly to the customers who choose to use plastic.

The Transaction

1. Merchants price and promote their goods and services at cash and credit card prices.

2. A provided sign is placed at the point-of-sale and point-of-entry detailing Dual Pricing Program and the option to save by paying with cash.

3. The customer chooses their method of payment and the Dual Pricing certified POS/credit card terminal calculates the total accordingly.

Credit Card Payments

In the event that the customer does pay with their credit card, your terminal is programmed to do the rest by charging the customer a your credit card price over the cash price.

No More Processing Fees

At the end of the month, when it comes time to pay your fees for interchange… there are none! The difference between cash and card price collected at the time of the sale is redirected to the processor in lieu of monthly processing fees.

At POS Your Way By DJ, I help business owners find payment-processing and point-of-sale solutions that fit the way they actually operate—not a one-size-fits-all package loaded with unnecessary fees. Whether you need a complete POS system, simple invoicing tools, mobile payment options, or a better way to accept credit cards, I’ll help you explore solutions designed to lower costs. Depending on your business and processing needs, you may even qualify for options that reduce or eliminate your credit card processing fees.

When you work with me, you’re getting more than another salesperson. You’re working directly with someone who brings over 20 years of experience in customer service, technology, management, and sales—and who will take the time to understand your business. I believe in honest answers, clear pricing, no hidden surprises, and being available after the paperwork is signed.

Your payment system should make running your business easier, not more expensive or frustrating. Let’s review what you’re currently using, identify where you may be overpaying, and find a solution that works your way. Contact DJ at POS Your Way By DJ today for a no-pressure consultation and cost comparison.